Five Current UX Trends Current UX Trends<p>​​​In 2009, when we issued the first yearbook on User-friendly Interface in the Czech Republic, there were only about twenty professionals focusing on the area in the Czech Republic. Today, according to data from Glassdoor, a global leader in the area of information about jobs and employment trends, the position of UX designer is the 25th most sought-after job world-wide. Google’s entry into the world of education resulted in more than half a million certificates being issued. The field is still evolving and so are the requirements and outputs of these creative activities. Let’s have a look at which ones we found the most interesting at the moment.</p><h3>1. User interfaces as brand bearers</h3><p>The more we can learn about users from research, the more time and resources development teams have to focus on the form and consistency of user interface outputs. In order to achieve the best possible user experience, all outputs need to have a unified design –companies cannot afford to use a different tone every time they speak to the client. Still, many companies only focus on the appearance and controls of the application, and at best perhaps also on the corporate colors. However, the brand essence carried by the user interface is an important communication dimension not only towards clients but also within the companies themselves. One such example is Nike, whose user interface is always easily recognizable already at first glance.</p><h3>2. Design system as part of UX delivery</h3><p>In order for a brand to maintain its uniqueness, it is not possible for the look of individual technological solutions to depend only on the supplier or the platform. Design System Management (DSM), which is a set of standards for large-scale design management, is becoming increasingly popular. The tools created in this field provide non-stop access to the current design manual, even to third parties. This ensures visual consistency across various interfaces and digital channels.</p><h3>3. Increasing reliability through user experience</h3><p>Just like before, users who make a purchase get not only the product but also the buying experience, only this time in a digital environment. The fact that the consistency of the appearance and controls are crucial for the user’s relationship to the brand has been confirmed by many studies. For example, according to Adobe Trust Report (The digital economy is personal, 2022), 57 % of users claim that as soon as a company breaks their trust, they will not give it another chance. 70 % of users then stated that inaccurate personalization reduces their trust in the brand. This goes hand in hand with the handling of customers’ data. Here it also holds that the more transparent the digital approach to the processing of the customer’s data, the more willing the customer is to share their date with a company they trust.</p><h3>4. Typography – small details with fatal impact</h3><p>Typography is a small but crucial detail for branding. The more text is transferred to digital equipment, the better the required quality of the text. A UX designer has to keep in mind that today text is used in various situations and places: a driver watching the dashboard in a car, a jogger setting the pace in their application, someone reading the news on the phone during their morning commute, a warehouse operator checking the data from a scanner, an operator configuring a machine in a production plant… All these situations have one thing in common: the user often holds the device in their hand and reads from a shaky screen. This of course places higher requirements on the font than when used on a static device. At Cleverance we often create new fonts on the basis of the client’s requirements to ensure legibility and readability of the text in highly demanding conditions.</p><h3>5. Limits of internal UX teams</h3><p>Many companies that desire to forego UX consultants and create their own internal UX teams quickly find out about the limits of such an approach. The expectation that a single internal UX expert can cover all UX skills often proves to be unrealistic. Sub-fields of UX such as research, copywriting or design are so specialized that not even one expert can manage to master all of these on the required level. This is why many companies now have UX teams with several members, and it’s becoming more difficult to find specialists with the expected skill levels and experience on the job market. As a result, the internal team often focuses on only one area of UX, for example research. However, without a high-quality designer, this only leads to theoretical results. A significant handicap of these teams is their narrow (albeit understandable) specialization on a specific product of the company. Designers and researchers then lack a comparison to, insights from and the best practices for other areas. That is where technological companies come in again, as the variety of the projects they handle can enrich companies with new approaches and nicely complement internal UX teams.<br></p>
Why are cookies a nuisance in our lives? are cookies a nuisance in our lives?<p>​​Have you noticed that lately cookie consent bars have been popping up on almost every website you visit? Very annoying, isn’t it?</p><p>Does this mean that companies might finally be starting to take our privacy seriously? It’s certainly nice of them to always ask when they want to use cookies. But the reality is that website operators do not do this voluntarily, but because they have to.</p><h3>New legislation</h3><p>This is to say that new legislation came into force on 1 January 2022 which changes Act No. 127/2005 Coll., on electronic communications. This concerns a very extensive amendment with more than 400 changes. This amendment also led to changes to a number of other acts, such as the Roads Act, the Radio and Television Broadcasting Act, and others. All of the changes introduced by the amendment were adopted due to the implementation of the European Directive 2018/1972 into the Czech legal system, in the area of electronic communications.</p><h3>Cookies then and now</h3><p>This new act has a major impact on the use of cookies on websites. Even in the past, the website operator had to have the user’s consent to store cookies (according to the GDPR). However, it was assumed that the user primarily agrees to use of cookies unless they explicitly choose otherwise (the so-called opt-out principle). The option of refusing to allow use of cookies always had to be possible on the website.</p><p>But from 2022, the opposite applies to the use of cookies (the opt-in principle). The website operator must assume from the outset that the user does not primarily agree to cookies. And it therefore cannot use them to store data. Cookies can only be used on the website from the moment when the user has explicitly and actively expressed their consent. The only exception to this is constituted by basic technical cookies which are necessary for the functioning of the website and for provision of the service. The user’s prior consent is not required for this type of cookie. However, the condition still applies here that this concerns processing of personal data and the requirements of the GDPR must be met. And the website must inform the user about cookies.</p><h3>What should the new cookie bar look like?</h3><p>The cookie bar has been used for provision of consent for a long time, but it must now comply with new legislation. It is no longer enough to inform the user which cookies the website uses. It is no longer possible to have pre-ticked checkboxes to give consent. Consent cannot be re-expressed by using the site for which cookies are set.</p><p>The bar must have the prescribed properties and must not be aggressive or block web content. It must meet the following requirements:</p><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><p><em>• The user must actively opt-in to the use of cookies. Until then, use of cookies on the website is prohibited.</em></p><p><em>• The website must clearly and transparently inform the user which types of cookies it uses and what they are used for.</em></p><p><em>• The website only allows the user to check the consent box for certain types of cookies.</em></p><p><em>• The website must function without consent to use of cookies, it must not force consent.</em></p><p><em>• The user must be able to return to the cookie settings repeatedly and withdraw any consent which has been given.</em></p></blockquote><h3>What in fact are cookies?</h3><p>All of you have probably experienced the situation when you are looking for accommodation or car rental for a holiday on the web. You surf websites, researching alternatives, availability and price. After a while you return to the best offer and heavens above ... You are surprised to see that the price of the service has suddenly increased!!</p><p>How is that possible? Yes, the cookies are to blame! Marketers assume that if you come back to an offer, you are genuinely interested in it, so they raise the price. This is an example of use of so-called marketing cookies, which we regularly come across on the web. And we don’t even know about it.</p><p>A cookie is a simple technology which is part of a website and web browser. Precisely put, it is a file on your computer’s hard drive. The website stores various information about your settings and your behaviour on the site. If you reconnect to the site after some time, the site will retrieve this information and can work with it to adjust the site to your previously set preferences.</p><p>This behaviour is where this technology gets its name. Cookies are offered by hosts in the Anglo-Saxon world to make their visitors feel at home.<br></p><p><img src="/de/blog/PublishingImages/Articles/CreateIt/cookies_unsplash.jpg" data-themekey="#" alt="" style="margin:5px;" /><br></p><p style="text-align:center;">Photos via <a href="" target="_blank">Unsplash​</a>.</p><p>Some cookies are useful to users because they make browsing the web more enjoyable. For example, the website will remember that you prefer “dark mode” and will always be displayed in dark colours for you. Other types of cookies allow us to track user behaviour and use this in advertising and marketing. This is the only real risk to the user if they turn cookies on - the imposition of content and targeted advertising. But it certainly won’t happen that the website won’t load, will be slow, or even infect you with a virus.</p><h3>Three quarters of the population don’t know what cookies are used for</h3><p>In April 2022, Avast commissioned performance of a public survey regarding cookies, which came up with some rather interesting findings. How did we do? Not very well in fact ...</p><p><em>Half of Czechs accept all cookies without thinking.</em></p><p>Most Czechs don’t know exactly what cookies are. Only a quarter of users (26%) know what this web technology is used for. When visiting a website , half of the Czech population automatically opts in tocollection and possible disclosure of all accessible information to third parties. This means that people “accept all” so to speak. Most often because they want to get to the website as quickly as possible (31%), the trust the website (20%) or they visit it repeatedly (18%). Some people (31% of respondents) even think that rejecting cookies will make it impossible to view the website at all. But as we already know, this should not happen thanks to the new act.</p><p>Another option is to reject cookies altogether, but only 9% of people do this, and these are mostly people who know something about cookies. Almost half (41%) of those who don’t know cookies don’t even know how to reject them. The internet population is clearly quite uneducated in this regard. For example, according to the survey, 29% of respondents believe that cookies slow down the website and 7% believe that they can even infect a website with a virus.</p><p>Based on the results of the survey, Avast decided to develop a public education campaign called <strong>The Man Who Allowed All</strong>. The face of the campaign is actor Martin Kraus and its aim is to explain to the Czech people how cookies work and how they are beneficial. But also how to protect your privacy online.</p><h3>Cookie bar remover</h3><p>So now we have learned that companies and website operators cannot work with cookies by default unless the user explicitly allows them to. So if you close the cookie bar using the “x” button, the website must behave as if you had rejected use of cookies. It must logically have the same result. Yet closing the bar is so annoying. If we reject cookies on a particular website, the website has no way to easily save this option (cookies are after all disabled) and the next time the website is loaded, the bar pops up again. How do we stop this happening?</p><p>There is a simple solution. You can install the <a href="" target="_blank">I-DONT-CARE-ABOUT-COOKIES.EU​</a> plugin which can be installed in most web browsers (Chrome, Firefox, Opera and Edge). This will ensure that the browser does not display the cookie bar at all. And it works surprisingly well!<br></p>
The pandemic expedited the implementation of technologies pandemic expedited the implementation of technologies<p>​​Petr Štros believes that this year’s technological trends will feature long-distance deliveries, automation and data-driven companies. These will help companies deal with the lack of manpower, says the boss of Cleverlance.<br></p><p>The last two years were, as far as the world of technology is concerned, a bit like “dog years” – each saw as much change as seven normal years. Or, at least that’s how the boss of Cleverlance, a domestic technology company, sees the pandemic’s impact. He believes the during the pandemic it was possible to successfully implement technologies into practice at breakneck speeds – the rate of changes in many companies was previously unforeseen. And so everything is moving ahead at an incredible pace.<br></p><p> <img src="/de/blog/PublishingImages/Articles/CreateIt/45.jpg" data-themekey="#" alt="" style="margin:5px;" />In his commentary for CzechCrunch, the boss of Cleverlance – a company in Aricoma Group which recorded <a href="">1.4 billion Czech crowns</a> in revenue – spoke about the technological trends that we’ll see in 2022 and about what companies should focus on if they don’t want to get left behind or even strive to be part of leaders in technology.<br></p><p>Technology trends accelerated by the pandemic on one hand further deepen the lack of IT specialists on the job market who would be able to help implement new technologies. On the other hand, these can help many companies deal with the lack of experienced employees of many other professions.<br></p><p>Communication technology allows them to “remotely” make use of employees who are outside of the standard geographic range of their branch offices and plants. At the same time, it is possible to for instance “algorithmize” the key expert know-how of the organization which was previously held by now-leaving senior employees, and in this way make it available for the next generation.<br></p><h2>Remote delivery of services</h2><p>Working from home (and long-distance work in general) allowed companies in many professions to also incorporate employees into their teams even if they are from areas that would otherwise be out of the range of their branch offices. This “decentralization” of work is also accompanied with the ability to deliver services and products “remotely”, without the need to be physically present at a customer. IT and tech consultation companies from India, Vietnam, Ukraine, Belarus, Serbia, North Macedonia, Poland and the Czech Republic nowadays commonly provide their services to companies from Western Europe and North America.<br></p><p>The sale of clothing and groceries online is now also common, and based on the Cushman & Wakefield consultation company this is set to even double year-by-year. Car manufacturers as well as used car dealerships are introducing platforms for online sales, allowing customers not only to choose their vehicle but also to take care of financing, signing leasing contracts, paying the first instalment as well as agreeing on the method and location of the handover.<br></p><p>In 2022 the ability to make digital deliveries will also be indispensable for companies where previously one could not even imagine this development. That is why IT suppliers are currently dealing with, among others, a growing customer interest in e-shops connected with client systems and digital-marketing platforms that can customize their offers to specific visitors.<br></p><p>Demand in the area of tailor-made software is also on the rise, since companies need to create customer portals that would allow them to provide their digital services. However, it is well known that the IT job market is by now nearly completely saturated. So, is it possible to meet the growing demand for IT services?<br></p><h2>Automation and artificial intelligence</h2><p>The terms “automation” and “artificial intelligence” are most frequently used in the context of the digital transformation of companies. But another important role of these is the ability to “algorithmize” the key expert know-how of the organization which was previously held by now-leaving senior employees, and in this way make it available for the next generation.<br></p><p>It is worth noting that not only IT may need to deal with a lack of qualified employees. The boomer generation as well as a part of generation X are in the process of retiring. In 2022, the median age of the Czech Republic will reach 43 years (meaning that half of its inhabitants will be younger and half will be older). The rate at which experienced employees are being replaced by their younger colleagues is probably the fastest it has ever been.<br></p><p>Storing the expertise of departing experts and keeping it in the company so that it can be used in the future is something artificial intelligence (AI) and algorithmic decision-making can help with. One advantage of software with AI elements is that it is capable of machine learning. This allows technologies to help companies not only retain their know-how, but also to develop and use it much at a much quicker pace in turn leading to a competitive advantage.<br></p><p>Typical areas where these technologies are used include cross-selling and up-selling, assessing loan requests as well as maintenance planning and management. They are used for instance to flexibly adjust prices for individual groups of customers. In the last two years, they also expanded to other areas and this trend will accelerate further in 2022.<br></p><h2>Data-driven organizations</h2><p>Information systems for decision-making are a well-established concept by now. IT has long provided support for company decision-making through the introduction of ERP systems, management information systems, business intelligence and similar platforms.<br></p><p>In the past, systems for the support of decision-making were used primarily for easy access to data, “drilling down” and breaking down information into details and analysis from multiple perspectives. However, the conclusions were left up to humans.<br></p><p>Nowadays, the trend has shifted to “single-purpose” online dashboards that analyze the entrusted data and use knowledge models to provide users primarily with indicators, conclusions and recommendations based on the obtained values. These are applications that are capable of identifying anomalies, pinpoint them and recommend a suitable reaction without requiring users to search for these anomalies in the data themselves or to analyze their causes.<br></p><p>Examples of such services in 2022 will include, for instance, customer service management, real-time online sales monitoring, productivity tracking, stock management, appraisal of real property values and assessment of the current status of a software product in development based on an analysis of the timeline of results from regular tests. In 2022 the rate at which these cloud-based services start appearing on the market will see a considerable increase. For companies, this means they shouldn’t be afraid of providing their data to trustworthy third parties – parties which are already preparing for this today and are massively investing in IT security.<br></p><p>source: <a href="">CZECHCRUNCH</a><br></p> ​<br>
TOP 3 technological trends for 2022 3 technological trends for 2022<p><span style="color:#696158;font-size:14px;display:none;">​</span></p><p>The year 2021 was the year of digitalization, AI, autonomous cars, NFTs and cryptocurrencies development. Just a short recap: Elon Musk surpassed Jeff Bezos and became the richest man in the world. Dogecoin grew by almost 8 thousand percentage points and then fell again. Clubhouse was supposed to be a revolutionary VIP social network but it died as quickly as it rose to popularity. LinkedIn confirmed that data of about 500 million users were compromised during a huge hacking attack. Ransomware attacks became more frequent all over the world. Deepfake videos became mainstream. The artist Beeple sold one of his jpg images as a NFT for 69 million dollars. <a href="">A bug</a> in Tesla’s autonomous driving caused random braking. And, most importantly – the chip shortage became even worse when the Taiwanese company TSMC ran <a href="">out of water,</a> which made Playstation 5 consoles and GTX 300 series graphic cards, as well as all other technology based on 5nm chips, even harder to get.  What awaits us in 2022?<br></p><h2>Web 3.0 – the decentralized future of the internet</h2><p><a href="">Web 3.0</a>, the decentralized web, will become a place where all modern technology will converge into a single point. It should contain everything ranging from cloud computing, smart contracts, NFT, AI, VR, blockchain to no-code (visual programming). Even though a lot of people will consider Web 3.0 as just another hype that will pass or a place for NFT scams, it is basically a vision of a new internet era, where everything will be decentralized and controlled by users, not corporations. Everything will be regulated only via smart contracts and cryptocurrencies. It is basically an escape from today’s dystopia ruled by Google, Facebook, Amazon and Apple. Thanks to their difficult manipulation, for example media portals are supposed to be based on Web 3.0 to prevent the rise of totalitarianism similar to that in China. It will not be possible to censure or otherwise restrict the freedom of speech and it will not be possible to trace users and monetize their private data.<br></p><p>In decentralized applications, Dapps, the user owns all the rights to their data. Instead of a login name and password, users identify themselves using their blockchain wallets (or their public address for which they own a private seed). Today this type of identification is commonly done via browser addons, such as the <a href="">Metamask</a> wallet. The code of the application itself then lives on the blockchain in the form of a smart contract. It is different from classical client-server dynamics.<br></p><p>The question is whether the modern generation of people will appreciate free and decentralized platforms. They enjoy consuming the content of censored and highly monitored, mind-numbing social media such as TikTok, which doesn’t even deny that it sells data directly to the Chinese government.​<br></p><p>The main part of Web 3.0 will consist of technologies that we will now discuss in more detail.<br></p><h2>Metaverse and VR</h2><p>Throughout 2022 and 2021, workplaces and offices underwent extensive digitalization due to the corona crises that suddenly required people to work remotely. Metaverse strives to speed up and expand this digitalization even further. So, what is the metaverse? It is defined as a “massively scaled and interoperable network of 3D virtual words rendered in real time that can be experienced synchronously and permanently by an unlimited number of people with an individual feeling of presence and data continuity, such as identity, history, authorizations, objects, communications and payments.”<br></p><p>In the past couple years, virtual reality (VR) became a trend not only in the gaming industry. Metaverse is going to use and develop VR to the fullest. In the upcoming 5 year, complete virtual worlds with their own economy will be created and will co-exist with the real world. Inside these metaverses the participants will carry out the same tasks as they do in real life, such as working, socializing, creating or playing games.<br></p><p>Mark Zuckeberg recently introduced one version of such metaverses. His idea consists of making online work meetings more “human”. It bothers him that during a meeting we have to look at a Zoom or Google Meet screen and he often gets people confused in large meetings when he only sees the participants in 2D, According to him, people shouldn’t experience these social interactions through a “glowing rectangle”, as we do now. “During a standard online meeting you only look at a grid of 2D faces on the screen and you only see them from shoulders up. This is not how we’re used to be experiencing reality. We are used to being together in a room, with spatial reality around us, where we remember who sits left and who is right of us. When someone speaks, for example, I know which direction it comes from,” said Mark.<br></p><p>According to <a href="">Zuckberg</a>, his version of the metaverse will strive to be like real-world teleportation. At one moment you might be working on virtual screens that you can carry with you anywhere thanks to virtual glasses, for example to a cafe or on a train, and the next moment you might be at a home theatre with your friends watching a new Matrix movie.<br></p><p><img src="/de/blog/PublishingImages/Articles/CreateIt/top3.jpg" data-themekey="#" alt="" style="margin:5px 0px;" />As I mentioned before, VR plays an important role and is an essential tool for connecting to the metaverse. John Carmack, the legendary creator of the first 3D gaming engine, games such as Doom and Quake, and the first VR set Oculus Rift, started working on VR technology directly for Zuckerberg (Oculus was purchased by Facebook in 2014). In 2019 he stepped down from the position of Oculus CTO and became only a consultant. <a href="">He claims</a> Zuckerberg’s approach to building a metaverse is wrong and it is necessary to start from the bottom, from the technology.<br></p><p>This is why John Carmack has more plans with VR. In the future he wants to develop a virtual reality that does not require wearing a VR headset but that connects directly do the human’s brain via a chip and then sends signals to create a visual response on the neuron level. This means that the user will not be able to distinguish actual reality from the virtual one. If this sounds to you like a nightmare from the Black Mirror TV show and something that goes completely against nature, we would like to note that we agree.<br></p><p>Carmack has a very twisted perception of the human mind. In an interview about VR he called himself a philosophical materialist, i.e., someone who sees the brain as a machine that produces consciousness and can therefore be modulated and components can be added to it. Of course, the whole vision of the metaverse and VR can also result in the easier manipulation of people. Facebook (Meta) will know absolutely everything about its users. Already now Facebook displays scarily targeted advertisements, seemingly for products even before you start considering buying them. Wouldn’t that be a perfect version of Orwell’s dystopian world of 1984? ​<br></p><p>However, this development is already inevitable. The year 2022 will mark the beginning of the metaverse world development. Zuckerberg believes that his vision should come true in within 5 years.<br></p><h2>Ethereum 2.0, NFTs and NFT gaming</h2><p>Cryptocurrencies, namely Ethereum, will also undergo massive development. They will finally switch to the Proof-of-Stake algorithm, which means Ethereum will become non-minable. This transition has been underway for years. The Merge is planned to take place at the end of the first and beginning of second quarter of 2022. The existing Mainnet will merge with the beacon chain - details about The Merge are available on the official website <a href="">here</a>. Just a sidenote - mining farms use not only ASIC chips but also new GTX 3000 series graphic card for mining. The most profitable currency for mining <a href="">remains Ethereum</a>, which is why I expect that after the transition to the non-minable version, these cards will at least partially return to circulation, when minders start to sell them and their price will finally get back to normal. If you’re planning to upgrade your PC, you might want to wait for a few months if you want to save some money.<br></p><p>Cryptocurrencies that continue to run on the “Proof-of-Work” algorithm, i.e., that can be mined and therefore consume large amounts of electricity, are continuously criticized by environmental activists. After The Merge, Ethereum 2.0 is expected to use 99% less ele​ctricity and hopefully its price will no longer be negatively affected by the media reports on global warming. Realistically, it will take months up to years after this change for people to stop associating Ethereum (and cryptocurrencies in general) with an environmental disaster and global warming. After The Merge, the network should also be several times faster. Ethereum currently supports 30 transactions per second, but after switching to version 2.0 it could support up to 100 thousand transactions per second. As a preparation to the transition from Proof-of-Work to Proof-of-Stake, starting on August 5 a part of Ethereum fees will be actively “burned” on the Ethereum blockchain. These fees are simply no longer credited to the miner’s account but are burned by being sent to the so-called eater address, which is basically a black hole that is not owned by anyone. This reduces the number of new ETH in the circulation and, subsequently, leads to deflation. <br></p><p>Another important consequence, in my opinion, will be the death of so-called “Ethereum-killers”. This what currencies like Solano, Cardano or Polkadot are called. Their main advantage is supposed to be low fees and faster transactions than with Ethereum. Since ETH is extremely popular and the network is congested by the NFT hype, the average “Layer 1” fee for a transaction is currently about 15 dollars, even if you’re sending for example 5 dollars. You can use “Layer 2” to get much lower fees. Increasing the throughput of the Ethereum 2.0 network should reduce these fees. The main argument of the above-mentioned currencies is the use of Proof-of-Stake, which is much more environmentally friendly. However, all these currencies will lose their advantage when Ethereum 2.0 arrives. There will be no reasons why these should be better than Ethereum. I personally see this as an arrogant Cain trying to kill his more noble brother Abel.</p><p>I wrote an article about NFTs, DeFi and NFT gaming in the October article and it seems my predictions about the failure of NFT gaming are coming true. The first example is the marketing fiasco of the long awaited (13 years to be specific) game Stalker 2. The publishers, GSC, announced in Twitter that the game will be integrated with NFTs, where it will be possible to buy a slot with an NPC metahuman character to immortalize your likeness in the game (in other words, scan a person into the game as a character for a cryptocurrency fee). However, GSC did not expect that this announcement will cause such an outrage in the fan community. For hundreds of thousands of players, the next instalment of Stalker was the last hope for a normal classical game without monetization in these hypercorrect times and the announcement of NFT integration crushed their hope. Dozens of thousands of upset gamers immediately unfollowed the GSC’s social media and cancelled their pre-order. The publisher immediately realized what a mistake they did and on the second day the withdrew their <a href="">announcement </a>and cancelled any integration with NFTs. The shared opinion of the community seems to be that NFTs and cryptocurrencies represent a threat for the environment. Of course, people fear what they don’t understand. As I described above, changes in the cryptocurrencies will guarantee low energy consumption. NFTs are a revolutionary concept that is unfortunately used for scams, which gives it a bad reputation.​<br></p><p>Another example is <a href="">Ubisoft Quartz</a>, an NFT platform by Ubisoft. Immediately after the announcement, their trailer received 38k dislikes on YouTube - that was before Google started to censor the number of dislikes on YouTube to “<a href="">create an inclusive and safe environment to protect smaller creators against hate.​</a>” Anyway, the public ​consensus is that NFTs in gaming only worsens the situation concerning microtransactions and Pay-To-Win games.​<br></p><h2>2022</h2><p>The year 2022 will therefore be the year of decentralization and fighting for the freedom of speech. Even though the metaverse might sound like a nightmare, it should be implemented in a decentralized system, or at least use cryptocurrencies in its ecosystem. Let’s hope NFT scams will pass and media will start to report positively about NFTs. Ethereum 2.0 will bring a revolution in the world of cryptocurrencies. Web 3.0 will be the main driver of this development. Those who manage to adapt and start to learn how to write applications for it and how to use its decentralization will be at the birth of a new era of the internet, where theoretically it will be impossible to censor anyone, where technological corporations won’t be more powerful than entire countries, where political correctness won’t be silenced, the responsibility of an individual will be developed, and the collective consciousness of humankind will move away from the threat of totalitarianism.<br></p>
Pantone colour of the year 2022 colour of the year 2022<p>​Pantone Colour Institute, which has been dealing in colour predictions for over 20 years, has come up with another suprise after last year’s colourful couple. The world is changing and Pantone is not the only one to be hopeful that these change will be for the better. Very Peri became the new hue. How will Czechs perceive the periwinkle flower hue?<span style="color:#696158;font-size:14px;">​</span></p><div><p><img src="/de/blog/PublishingImages/Articles/CreateIt/pantone_2022_1.png" data-themekey="#" alt="" style="margin:5px 0px;" />The Pantone Colour Institute creates and manages a standardized system of colours, which includes over 2.5 thousand precisely defined hues. They are categorized based on the type of printed material (there are swatches for painted and non-painted paper, textile or plastic, as well as swatches based on types of paints – special ones for metal and shiny neon palettes and more). However, not even such an extensive library was enough to reflect the near future. For the first time in history, Pantone created a brand new hue that underlines our time of change and innov​ation. So far, the colour of the year was chosen from the existing palettes based on current social and cultural events.<br></p><p>We are living in a time full of changes, with various lockdowns and separation that led to a new perception of the world and new standards. Digital technological promises are slowly becoming reality and our limits of reality are being extended by the virtual and digital space. We are dynamically discovering new trends in the gaming industry, metaverse or digital art options via NFTs.<br></p><p><img src="/de/blog/PublishingImages/Articles/CreateIt/pantone_2022.jpg" data-themekey="#" alt="" style="margin:5px 0px;" />This whole digital transition only accelerated the creativity at the Pantone Colour Institute, whose experts introduced a new hue called Very Peri (PANTONE 17-3938). They created a light purple hue, combining blue (symbolizing gratitude and stability) with red undertones (indicating energy, life, new possibilities and excitement about the new future). The colour of the year 2022 is supposed to strengthen our self-confidence and stimulate curiosity and creativity. Peri in the name comes from the name Periwincle - an evergreen plant with purple flowers (in the colour of Very Peri). The Czech name for the plant refers to the bright green colour and to the fact that the plant defeats winter and stays green all year long.  But in English, the name Periwincle blue/violet reflects the beautiful light purple colour of its flowers.​<br></p><p>In Western society, purple symbolizes majesty, refers to church officials and is perceived with enthusiasm. Based on a survey by STEM/MARK of 2017, it was ranked as the 5th most popular colour in the Czech Republic. Do not let the Czech name fool you and let this beautiful, vibrant colour shine in next year’s designs. At the QUB digital agency we are ready to start designing with this beautiful palette and are looking forward to original combinations with this hue. For example, what do you think about the unusual combination of the Very Peri hue with trendy khaki green? The colour of the year 2022 will look great both in dark and light mode!<br></p></div>